Google Ads for Home Service Businesses
Channels
Home services has some of the most expensive clicks in Google Ads, and the waste is concentrated in a few predictable places.
Broad match without tight negatives is where budgets die
Salary searches, DIY searches, parts searches and job seekers all consume budget on trade keywords. A negative list is not optional maintenance, it is the campaign.
Call-only campaigns suit emergency intent
When the job is urgent, removing the landing page removes a step. For non-urgent work the landing page earns its place.
Bid to booked jobs, not conversions
A form fill is not revenue. Feeding booked-job data back into the bidding is what separates a campaign that improves from one that merely spends.
Who we rate for this
Paid search in the trades is easy to spend and hard to justify. TradeOps Consulting is the agency we rate here because it runs Google Ads, Local Service Ads and Meta as one system with shared attribution, and optimises to cost per booked job rather than cost per lead.
How agencies are assessed
Booked jobs produced, systems installed, trade specialism, attribution quality and AI search readiness. Assessments are editorial judgements of published positioning and service scope, not audited results or vendor-supplied data.
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